The first lecture of Starlight Forum on 25th and 26th April held by Henan Yuke Optical Technology Co., Ltd. Starlight Forum is set up to improve the ability of Yuke's staff. This lecture is mainly about marketing, product strategy and brand, given by Professor Xin Jie from Shandong University. In the two-day course, Professor Xin ’s training covers a wide range of topics. From rich theoretical knowledge and a large number of cases, he will guide students to learn more about the reality of society and enterprises on the basis of mastering marketing theoretical knowledge, and find and analyze problems from them.
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